IM Landscape Growth Podcast

Angelique Robb on SYNKD, Waste, and Her Unique Journey from Oil to Landscaping

Episode Summary

In this episode, Angelique Robb shares her fascinating journey from petroleum engineering to running a landscape business across continents. She discusses the biggest growth constraints in the landscaping industry, including waste, rework, and the need for better collaboration, and introduces her innovative platform, SYNKD, which connects professionals across disciplines to solve complex industry challenges.

Episode Notes

“Landscaping combines science, creativity, and grit—it’s not just a job; it’s an art form.”

Resources Mentioned in This Episode:

Topics Discussed:

[00:00] Introduction
Rob introduces Angelique Robb, an engineer turned landscape business owner, and founder of SYNKD, setting the stage for a discussion on industry challenges and innovation.

[01:00] Angelique’s Career Journey
Angelique shares her transition from petroleum engineering to landscaping, highlighting how her engineering mindset influences her approach to design and construction.

[06:00] Starting a Landscape Business in Scotland
Angelique discusses her experience building a successful landscape design and construction company while balancing her career and family life.

[09:32] Challenges in Running a Landscape Business
Angelique opens up about managing her business remotely during COVID-19, emphasizing the struggles of leadership transitions and adapting to unexpected circumstances.

[15:25] The Importance of Design and Construction Synergy
Angelique explains the need for collaboration between designers and contractors, sharing her insights on bridging gaps to improve project execution.

[19:31] Growth Constraints in the Green Industry
Angelique identifies waste and rework as the biggest bottlenecks for landscapers, stressing the importance of tracking inefficiencies to protect profits.

[27:39] Critical Path in Landscaping Projects
Angelique introduces the concept of critical path management, explaining how to optimize schedules, manage overheads, and anticipate defects.

[33:03] Launching SYNKD: A Platform for Collaboration
Angelique talks about founding SYNKD to connect professionals across landscaping disciplines, promoting communication and sustainability within the industry.

[38:57] Launching SYNKD During COVID-19
Angelique shares the challenges of introducing a new platform and event-based business amid the pandemic and how she adapted to the circumstances.

[41:32] The SYNKD Event in 2025
Angelique gives an overview of the upcoming SYNKD event, detailing its multidisciplinary approach to fostering industry-wide collaboration and efficiency.

[44:20] Community Projects and Industry Impact
Angelique discusses SYNKD’s involvement in nonprofit initiatives, including a therapy garden project, and how collaboration benefits both professionals and communities.

[46:13] Closing Remarks
Rob thanks Angelique for sharing her journey, insights, and vision for the future of the green industry.

Actionable Key Takeaways:

  1. Measure Rework: Track how much time and money are lost to fixing defects, and consider budgeting for these costs.
  2. Understand Critical Path: Identify and manage tasks that directly impact project timelines to optimize efficiency.
  3. Prioritize Quality: Invest in training and high-quality materials to reduce maintenance and rework.
  4. Embrace Multidisciplinary Collaboration: Connect with professionals across design, construction, and horticulture for better project outcomes.
  5. Stay Agile: Be prepared for unexpected challenges, such as weather delays or labour shortages, with a proactive mindset.
  6. Continuous Improvement: Learn from past projects to anticipate issues and refine processes.