In this episode, Rob Murray interviews Alex Zalewski, co-owner of Infinite Possibilities Landscapes and Design, on setting client expectations, retaining skilled team members, and building a culture that sustains long-term growth and profitability.
“Doing the right thing in every instance not only builds trust but reshapes the culture of your organization and your community.”
[00:00] Introduction
Rob introduces guest Alex Zalewski, co-owner of Infinite Possibilities Landscapes and Design, discussing the theme of overcoming growth constraints in the green industry.
[01:11] Alex’s Journey in Landscaping
Alex shares his family’s multi-generational history in landscaping, detailing how Infinite Possibilities was born from his experiences working with his grandfather and co-owner Rob.
[03:35] Core Services of Infinite Possibilities
Alex describes their focus on bespoke residential landscape design-build, along with a growing maintenance department.
[06:10] Growth Challenges in the Green Industry
Alex identifies rising project costs and managing client expectations as major challenges impacting growth.
[09:37] Transparency in Pricing
Alex explains how their website’s project portfolio includes pricing details to help clients understand budget expectations upfront.
[12:58] Charging for Design Work
Discussion on the benefits of charging for design work, including how it attracts clients serious about high-quality outcomes.
[15:46] Using High Anchors in Quotes
Alex shares his strategy of using high quote estimates in initial sales meetings to manage expectations effectively.
[19:39] Team Retention and Unique Benefits
Alex discusses the company’s innovative approach to team retention, including catered lunches, breakfasts, and cultural initiatives.
[24:17] Ripple Principle for Core Values
Introducing the 'Ripple' principle—Respect, Integrity, Professionalism, Positivity, Leadership, and Excellence—as a foundation for company culture and team recognition.
[27:29] Employee Engagement During Winter
Alex talks about keeping the team engaged during winter through training, project prep, and leadership development tasks.
[31:36] Future Initiatives and B Corp Certification
Infinite Possibilities’ commitment to becoming a B Corp, reflecting their dedication to people, planet, and profits, with a rigorous focus on sustainable practices.
[37:28] Wrap-Up and Book Recommendations
Alex shares inspiring books, including Doing Good Better and The Precipice, that influence his leadership approach in business and life.