IM Landscape Growth Podcast

Beyond the Business: Creating Community in Landscaping with Joe Salemi

Episode Summary

In this insightful episode, Rob Murray converses with Joe Salemi, the Executive Director of Landscape Ontario, who shares his unique journey in the green industry. Joe’s unexpected entry into the world of not-for-profit trade associations led him from a Communications Coordinator at the Canadian Nursery Landscape Association to running Dynascape Software, and ultimately to his dream role at Landscape Ontario.

Episode Notes

Career Journey: Joe reflects on his diverse experiences, ranging from negotiating significant deals to consulting with hundreds of landscape companies, and how these roles shaped his comprehensive understanding of the industry’s challenges and opportunities.
Workforce Development: A significant focus of the conversation is on workforce challenges. Joe emphasizes that there is a workforce available, but it requires business owners to adjust their perspectives, particularly regarding individuals with physical or mental health barriers. He highlights tools and technology that can aid in making jobs accessible to more people.
Landscape Ontario's Role: Joe discusses the vast resources available through Landscape Ontario, including training programs and professional development seminars. He encourages business owners to use these resources for team development and emphasizes the power of building a supportive network.
Building Strong Cultures: The conversation also touches on the importance of creating a positive work environment. Joe shares insights on how investing in employees’ growth contributes to a company's success and how Landscape Ontario facilitates this process.
Success Factors in the Green Industry: Joe identifies the key to happiness and success in the green industry: knowing oneself, focusing on strengths, and not trying to be everything to everyone. He also stresses the significance of work-life balance and the ability to disconnect and be present with family or friends.
Upcoming Initiatives: Joe shares exciting future plans for Landscape Ontario, including their application for funding to build a new training facility. This facility aims to elevate the standard of professional development in the landscape industry.
Leadership and Vision: The podcast concludes with Joe's reflections on leadership. He shares valuable lessons on leading diverse groups of strong personalities and the importance of having a long-term vision.