IM Landscape Growth Podcast

Green Horizons: Russell Wood on Enhancing Landscaping Careers

Episode Summary

In this compelling episode of "IM Landscape Growth" podcast, host Rob Murray welcomes Russell Wood, a pivotal figure in the green industry, currently leading the Alabama Nursery and Landscape Association and the Gulf States Horticultural Expo. With 25 years of experience, including roles in large commercial landscape companies and educational institutions, Russell shares his journey and insights into the industry's evolution.

Episode Notes

Career Transition: Russell discusses his shift from commercial landscaping to leading the Alabama Nursery and Landscape Association, motivated by labor challenges and a desire for a different career path.
Advocacy Role: As Executive Director, Russell focuses on protecting and promoting the interests of nursery, landscape, and garden center operations, including legislation, pest and disease management, and industry awareness.
Overcoming Growth Constraints: A recurring theme among landscapers is delegation. Russell stresses the importance of trusting employees to overcome personal bottlenecks and achieve business growth.
Workforce Development Initiatives: Russell introduces the "Green Industry Equipment Rodeo" (GEAR), a hands-on event aimed at attracting youth to the industry. The program involves operating various landscaping equipment, fostering interest and confidence among students.
Engaging with Educational Institutions: The program partners with FFA programs and local equipment dealers to offer practical experiences to students, highlighting various career paths in the green industry.
Impact on Students: Russell reflects on the profound impact these events have on students, building their confidence and interest in horticulture and landscaping careers.
Future Plans and Expansion: He discusses plans to extend the program's reach, including incorporating more activities like plant installation and potentially expanding to a national scale.
Advice for Industry Professionals: Russell encourages industry professionals to engage with local educational programs and associations to address labor challenges and to be proactive in shaping the future workforce.
Long-Term Commitment to Industry Growth: Russell expresses his dedication to continuing these initiatives for the foreseeable future, aiming to see the long-term effects of these efforts in the industry.