In this episode of the IM Landscape Growth podcast, Robert Murray chats with Jason Lee, founder of SkyFrog Landscape and co-host of the Green Side Up podcast. Jason shares his journey from growing up in a horticulture-focused family to building a $3 million landscaping business in Gainesville, Florida. He reflects on key moments, including running a college design-build operation, working for a major firm, and starting SkyFrog during a tough economic period.
“The biggest thing holding entrepreneurs back is the six inches between your ears.” — Jason Lee
[00:00] Introduction and Jason’s Background
Rob introduces Jason Lee, founder of SkyFrog Landscape and co-host of the Green Side Up podcast, and previews a discussion on entrepreneurial growth and operational efficiency in the landscaping industry.
[10:39] Starting in Landscaping and Horticulture
Jason shares how he grew up in a horticulture-focused family, started selling plants as a child, and developed an early passion for landscaping.
[12:32] Running a Design-Build Business in College
Jason talks about starting a small design-build company with a friend during college, laying the foundation for his future business.
[13:06] From Working at Austin Outdoor to Launching SkyFrog
After gaining experience at Austin Outdoor, Jason decided to return to Gainesville and start his own landscaping business during the 2009 recession.
[20:47] Hitting Growth Challenges and Plateauing at $3 Million
Jason describes how SkyFrog quickly scaled to $3 million in revenue but faced significant operational challenges and inefficiencies.
[22:47] The Impact of Peer Groups and Mentorship
Jason highlights how joining Jeffrey Scott’s peer groups provided valuable insights and support, helping him address leadership and business issues.
[24:22] Identifying and Solving Operational Inefficiencies
Jason discusses the operational inefficiencies that were holding the business back, such as long morning setup times and disorganized equipment management.
[31:10] Implementing a 4-Day Workweek for Efficiency
Jason explains how transitioning to a four-day workweek improved productivity, reduced overtime, and helped his team handle Florida’s unpredictable weather.
[38:34] Launching the Green Side Up Podcast
Jason shares how the idea for Green Side Up came about after candid conversations with his friend and co-host Jordan, aiming to share real-life entrepreneurial lessons.
[46:32] Key Resources and Personal Development
Jason mentions key resources that influenced his journey, such as E-Myth Revisited by Michael Gerber, Tony Bass’s seminars, and the importance of personal development through books and mentorship.